Europium is a Paris based Art and Design Direction studio founded in 2020 by Photographer/Art Director Julia Andréone and Graphic Designer/Art Director Ghazaal Vojdani, exploring the potentials of image-making, creating original content through photography, as well as giving concrete form to concepts by way of design. Having shared a background at Central Saint Martins College of Art and Design in London (UK) where they both studied Graphic Design (2010), they subsequently parted ways to further explore their independent practices as well as teaching, in New York and Paris. Julia received her MA in Art Direction and Photography from Écal in Lausanne, CH (2014) and Ghazaal received her MFA in Graphic Design from Yale University School of Art in New Haven, CT, USA (2013). Europium is the confluence of their skills and further acts as a collaborative platform with individuals of alternative expertise and disciplines, creating partnerships internationally. Europium works with clients in the cultural sector including fashion, music, literature, the arts, architecture and design.
Art Direction, Photography, Graphic Design, Creative Consultation, Editorial Design, Photographic Pattern-Making, Print and Publications, Exhibition/Installation Design, Web Design and Digital Content
Institut Français de la Mode (IFM), Paris – Master of Fashion Design: Visual Direction and Image-Making, Ecole Nationale Supérieure des Beaux-Arts de Lyon – Master of Graphic Design, Pratt Institute, NY – BFA Graphic Design, Fordham University, NY – BFA Graphic Design, Rutgers University, NJ – BFA Graphic Design
Institut Français de la Mode (IFM), GAMUT, Bard Graduate Center, Nottingham Contemporary, Persta, Razzle Dazzle Architects, Royal College of Art, Éditions Béton-Roman, Wendy’s Subway
Programming by Anatole Divoux
© 2020 Europium
No images on this site may be reproduced without prior permission of the author.
Europium is the most reactive rare-earth element with the symbol Eu, isolated in 1901 in France and consecutively named after the continent of Europe. It is a moderately hard silvery metal which readily oxidizes in air and water. Prior to the finding of Europium oxide which caused a revolution in the color TV industry resulting in a much brighter image, the color red on TV screens was very weak, therefore other colors had to be muted to maintain color balance. Europium has continued to be in use in CRT TV screens for the display of images, as well as in the manufacture of fluorescent glass, computer monitors, memory chips, and Euro banknotes.