Europium is a Paris-based Creative Direction and Photography studio founded in 2020 by Photographer Julia Andréone and Art Director Ghazaal Vojdani, exploring image-making, creating original content through photography, as well as giving form to concepts and narratives. Having shared a background at Central Saint Martins College of Art and Design in London (UK) where they both studied Graphic Design (2010), they subsequently parted ways to further explore their independent practices as well as teaching, in New York and Paris. Julia received her MA in Art Direction and Photography from Écal in Lausanne, CH (2014) and Ghazaal received her MFA in Graphic Design from Yale University School of Art in New Haven, CT, USA (2013). Europium is the confluence of their skills whilst working internationally with clients in the cultural sector including fashion, music, literature, fine arts, architecture, and design.
Art Direction, Creative Consultation, Photography and Image-Making, Editorial Design, Photographic Pattern-Making, Print and Publications, Exhibition/Installation Design
Karlsruhe HfG – Seminar (2023), Institut Français de la Mode (IFM) Master of Fashion Design (current), Parsons Paris (2021–2022) – BFA Art, Media, and Technology, École nationale supérieure d’art et de design de Nancy (current), École Nationale Supérieure des Beaux-Arts de Lyon – Master of Graphic Design (2021–2023), Pratt Institute, NY – BFA Graphic Design, Fordham University – BFA Graphic Design, Rutgers University – BFA Graphic Design
Bureau Klamm, Institut Français de la Mode (IFM), GAMUT, Bard Graduate Center, Jeu de Paume, Marguerite Humeau, Nicolas Jullien, Nottingham Contemporary, Persta, Razzle Dazzle Architects, Royal College of Art, Éditions Béton-Roman, Wendy’s Subway, and Whitechapel Gallery
First Prize, INTL International Poster Competition 2022
Chaumont 29th International Posters Competition, INTL International Poster Competition 2022
Selected Features and Press
It's Nice That, Collide24, The Brand Identity, Parallel-Parallel, CSM Graphics, The Seen, and INTL amongst others.
Programming by Anatole Divoux
© 2023 Europium
No images on this site may be reproduced without prior permission of the author.
Europium is the most reactive rare-earth element with the symbol Eu, isolated in 1901 in France and consecutively named after the continent of Europe. It is a moderately hard silvery metal which readily oxidizes in air and water. Prior to the finding of Europium oxide which caused a revolution in the color TV industry resulting in a much brighter image, the color red on TV screens was very weak, therefore other colors had to be muted to maintain color balance. Europium has continued to be in use in CRT TV screens for the display of images, as well as in the manufacture of fluorescent glass, computer monitors, memory chips, and Euro banknotes.